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Why Warner Bros. Didn't Try To Market The Meg As A Horror Movie
The Meg, one of this summer's final blockbuster releases, certainly dips into the horror genre, as Jason Statham and his supporting cast must combat a 75-foot-long Megalodon that's chowing down on vacationers simply enjoying their time in the water. However, if you saw even a little bit of the advertising for The Meg, this movie was not marketed as a straight-up horror flick, instead going for a more lighthearted approach. The reason for this is because the marketing folks over at Warner Bros didn't want The Meg to come off as feeling like a movie that would have been released two decades ago. Warner Bros global marketing chief Blair Rich explained:
If we had gone the serious shark movie route, it would have come off as a less-than-_Jurassic World, _it wouldn't have been distinct. What's happening is phenomenal in the audience response. We signaled to them the tone was an invitation to have a good time.
Although Warner Bros had data that indicated that young males preferred seeing straightforward action in trailers, as Blair Rich informed Deadline, she and the marketing team opted to go in a different direction with The Meg so as not to make it come across as generic. Granted, this is a movie about a giant shark eating people, so there is still a sense of urgency and danger in the advertising, but offsetting that was a more fun and "self-effacing tone." Remember, that first trailer had Bobby Darin's "Beyond the Sea" playing and shot of the eponymous monster swimming through a group of swimmers, including a Yorkie treading water. That preview ended up getting approximately 108 million views, so the marketing team kept plugging The Meg with the same kind of satirical tone.
The Meg certainly had a unique marketing campaign beyond tone, from deciding not to release a second trailer after realization that it wouldn't reach as much of the intended audience as desired, to holding special events like a touring VR experience where attendees waded in a water tank to watch The Meg, to airing special TV spots during Shark Week on Discovery Channel. Judging by how the movie is doing in theaters, it looks like all this outside-the-box marketing has helped put butts in seats. Critically speaking, The Meg has drawn mixed reviews from critics (it currently ranks at 49% on Rotten Tomatoes), but commercially speaking, the movie has exceeded expectations. This past weekend, it made $44.5 million domestically, blowing those $20-$22 million estimates out of the water (pun intended), while its worldwide total added up to $146 million, which included a strong start in China.
Don't forget to read CinemaBlend's review and To 3D guide for The Meg, and if you're interested in what other movies are arriving in theaters this year, head to our 2018 release schedule.
Topher Grace starred as Venom in Spider-Man 3 and he wasn't alone that Venom's eventual appearance had to be held off until the end, Disney has a deal with Sony regarding Spider-Man, but
Spider-Man movies, ranked from worst to best, including
The Girl in the Spider's Web: A Lisbeth Salander Novel - Millennium Series, Book 4 Audiobook by David Lagercrantz is a political thriller in which the protagonists of the earlier books Lisbeth Salander and Mikael Blomkvist return.
Girl in the Spider's Web: Fede Alvarez on Rebooting the
collider.com/girl-in-the-spiders-web-interview-fede-alvarez/
We chat with 'The Girl in the Spider's Web' director Fede Alvarez about reinventing the hit franchise, why he loves Lisbeth Salander, working with Claire Foy, and more.
The Girl in the Spider's Web Archives - Claire Foy Fan
The MCU Timeline and How the Tesseract Is the Key Brian Apr 15 We've seen a lot of notable objects in the Marvel Cinematic Universe, but one of the most noteworthy has been the Tesseract.
Captain Marvel's origin and a timeline of the Tesseract - Polygon
The franchise means a lot to Stallone, and the actor gave a touching speech to the crew after his final day on the set of the sequel. Steven Caple Jr. steps into the director's chair for Creed II , which finds Adonis fighting the son of Ivan Drago , the man who killed Adonis' father Apollo in the ring decades ago.
Creed 2 Director Recalls Sylvester Stallone's Emotional
On that last point, we heard that Godzilla: King of the Monsters would have a bunch of great Easter eggs for fans of the 65-year-old property, and now that the movie is out we have an idea of what some of those Easter eggs are. But there is one Easter egg in particular that no one is talking about, and with good reason because it is confusing
There's A Godzilla: King Of The Monsters Easter Egg No One Is
Two More Stan Lee Cameo's Spotted in SPIDER-MAN: INTO THE SPIDER-VERSE Movie Stan Lee Cameo Spider-Man: Into The Spider-Verse about 3 months ago by Joey Paur The directors of Spider-Man: Into The Spider-Verse have teased that there are multiple Stan Lee cameos in the film on top of the main one that they included in the film.
SPIDER-MAN: INTO THE SPIDER-VERSE - Another Hard To Find Stan
There are two simple realities that make this Joker origin movie a good idea: The Joker is one of the most exciting and compelling characters in fiction (comic books or otherwise).
Why The Joker Movie Is A Bad Idea - GameSpot
Many will agree that one of the best things that a remake can do is create a new take on a classic story, and that's why I'm genuinely looking forward to a lot of these upcoming Disney remakes.
Which of the upcoming Disney live action remakes are you most
Jordan Peele's Terrifying Us Kicks Off SXSW With A Bold And Bloody Thrill Ride 3 months ago Jordan Peele is about to embark on a journey into a wondrous land whose boundaries…
Chilling Adventures of Sabrina Part 2 Photos - 247
Get ready for Aladdin, Booksmart and Brightburn. Just remember, I'm not reviewing these movies, but rather predicting where they'll end up on the Tomatometer . Let's take a look at This Rotten Week has to offer.
Predicting Aladdin, Booksmart, And Brightburn Reviews
While his other films found mostly fame in the cult section of cinema, John Carpenter's The Thing has now been universally praised as a bona fide science-fiction/horror classic by critics and audience all over. This hasn't been always the case however as it was critically panned upon its release.
John Carpenter Q&A: Why 'Halloween' Didn't Need Sequels
Director Catherine Hardwicke made history with "Twilight," creating one of the highest grossing live-action films directed by a woman ever; however, at the NY Comic Con "Twilight" 10th Anniversary panel, Hardwicke said Hollywood didn't always believe in the franchise.
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